In such a society we can expect the emergence of more permissive norms for women.A case in point is the current American university, where women are the majority, men are few, and casual sex, no strings (or rings) attached, has become normative.According to this analysis, the price of sex depends in part on social and environmental conditions, just as housing prices are so dependent.Thus for example in societies where women outnumber men, the price of sex is bound to drop because supply (feminine sex) exceeds demand (men looking for sex). But according to social psychologists Roy Baumeister and Kathleen Vohs, women’s “market value” declines steadily as they age, while men’s tends to rise in step with their growing resources (that is, money and maturation). *Eye roll* I guess telling women that they better stop with all that work nonsense and get to the baby-making never gets old for some people.
If we view sexy dress as advertising and public relations of a property owner who wishes to sell, we understand that such an owner would want to stimulate interest in as many potential buyers as possible, not because she aims to ‘sell’ to all of them but because she seeks to find the one optimal ‘buyer.’ Thus viewed, an attractively dressed woman conveys an interest in finding a suitable partner, not in finding many partners.A woman’s sexual consent is a valuable asset that may command a high price. Evolutionarily speaking, man's investment in the sexual act and the risk he is taking are minimal.Because his sex has no value in the market, the man, seeking to 'purchase' female sex, is required to bring other valuable social resources to the transaction, such as attention, time, love, respect, commitment, money, status, etc. On the other hand, his pleasure (orgasm) is guaranteed, and each sexual encounter increases his chances for more offspring.We often describe or imagine the sexual event as an ecstatic occurrence bathed in candlelight and fragrant incense, with satin sheets and silk handcuffs, hot bubble bath, smooth Barry White, and cold bubbly.
This is all well and good, but viewing the sexual act as a private mind-body event can obscure important truths about its deep nature and meaning.According to this principle, the fact that women are less sexually needy and motivated for sex puts them in a position of power in sexual negotiations.