Among the nominations selected in the "Words" category was "Truthiness".
As a result, the word "Truthiness" appeared in the poster.
Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.
The concept of truthiness has emerged as a major subject of discussion surrounding U. politics during the 1990s and 2000s because of the perception among some observers of a rise in propaganda and a growing hostility toward factual reporting and fact-based discussion.
Frank Rich referenced truthiness again in The New York Times in 2008, describing the strategy of John Mc Cain's presidential campaign as being "to envelop the entire presidential race in a thick fog of truthiness", Rich explained that the campaign was based on truthiness because "Mc Cain, Sarah Palin and their surrogates keep repeating the same lies over and over not just to smear their opponents and not just to mask their own record.
Their larger aim is to construct a bogus alternative reality so relentless it can overwhelm any haphazard journalistic stabs at puncturing it." Rich also noted, "You know the press is impotent at unmasking this truthiness when the hardest-hitting interrogation Mc Cain has yet faced on television came on 'The View'.
His prediction seemed to be on track when, the next day, the American Dialect Society announced that "truthiness" was its 2005 Word of the Year, and the website of the Macmillan English Dictionary featured truthiness as its Word of the Week a few weeks later.For example, in Colbert's "Operation Iraqi Stephen: Going Commando" the word "Veritasiness" can be seen on the banner above the eagle on the operation's seal. It's the fact that he's certain that is very appealing to a certain section of the country. There's not only an emotional quality, but there's a selfish quality.